Education and Communication Planning
Is anything scarier than the unknown?
While HSAs have been around since 2004, many people are still unaware of their existence. You may have chosen to add an HSA program to your health plan for various reasons, but if you want the program to be successful, you’ll need to educate your employees. A recent survey of HSA Bank's employer relationships indicated that spending 90 minutes educating employees about HSAs yielded a 21.2% higher enrollment rate.
Don’t worry! We are here to help!
Educating your employees may seem like a daunting task. We’ve designed an Employer Communication Kit to help ease the process. Part 1 of the kit guides you through all the phases of developing an HSA program and shows you how to customize an HSA program that’s right for you. Part 2 provides you with communication resources to educate your employees. You can download the Employer Communication Kit in the Employer Administration Area or request a CD from our Business Relations Coordinators.
What's Included?
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Employer ResourcesHSA Bank Advantages These materials will show you how HSA Bank brings savings and convenience to the administration of your HSA program. - The Employer Brochure explains how an HSA can provide a comprehensive and affordable health benefits offering, enhance your retirement benefits package, reduce your tax obligations and improve the health of your employees.
- The Employer Proposal provides an overview of the services and options offered by HSA Bank.
- The Employer PowerPoint features information to customize an HSA program and educate your employees about the benefits of HSAs.
- Why HSA Bank? is a brochure that explains the advantages of working with HSA Bank’s specialists.
Getting started These resources will help you create and roll out your HSA program. Employer Education Throughout your relationship with HSA Bank, questions or needs may come up that you did not anticipate. These reference documents cover a wide variety of situations. - The Employer Manual outlines the many ways an employer can work with HSA Bank.
- The Employer Administration Area Guide provides step-by-step instructions on how to use the Employer Administration Area as well as how to use the Group Online Enrollment and Group Online Contributions systems.
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Employee ResourcesEmployee Education Many employees are still relatively unfamiliar with HSAs. The materials in this four-part section will familiarize your employees with the benefits of an HSA. - What is an HSA? Here are resources to help you describe the HSA concept, such as a brochure and webinar called What is an HSA?
- Is an HSA right for me? The Program Comparison document and Is an HSA Right for Me? email/memo will help your employees learn how an HSA can work for them.
- Enrollment: The enrollment poster, how-to-enroll email, detailed enrollment instructions and other documents offer easy-to-follow instructions and employee enrollment reminders.
- Once enrolled: After enrollment, HSA Bank will provide your employees with several educational resources to help them understand their account, such as a Welcome Kit and Debit Card Mailer.
Ongoing Education Throughout the year, it’s essential to continue educating your employees. This section provides you with an array of documents that makes it easy to keep your employees informed. Topics covered include Account Use, Debit Card Use, Eligible Medical Expenses, Tax Filing Tips and many more. These documents are available in an editable format so that you can customize your message. Spanish language As an added benefit, we’ve supplied Spanish-language resources to help your employees understand the HSA option. Included in the kit are a Spanish-language Paper Application, About HSAs PowerPoint, Internet Banking Instructions and more. Employees can also contact our Spanish-language representatives at (866) 357-6232 or visit our Spanish-language website at: http://spanish.hsabank.com/ |